This extension allows you to integrate. Google tag Manager on your Magento site so that you can track and gather valuable visitor data from your website and make important decisions to grow your business. This extension also provides ecommerce transaction tracking feature. You just need to enter your Tag Manager container id in the extension’s configuration settings.
Google Tag Manager allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization. You can add and update AdWords, Google Analytics, Floodlight, and 3rd party or custom tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a web developer, and allows you to quickly deploy new features or content onto your site.
Google Tag Manager is a FREE service offered by Google. You need to create a separate Google Tag Manager account from here and link the account with your Magento 2 store by adding the “Container ID” of your Google tag Manager account to the current extension’s configuration setting.
- Tracks views of the product
- Tracks categories and price of the product
- Tracks transaction of the product by SKU, name, category, price and quantity
- Tracks the transaction purchase revenue, tax and shipping cost
- Tracks the coupon code